Artists periodically need to be reminded, (or remind themselves) that risks, exploration, and innovation are part of the artistic process. Conversely, staying with a safe tried-and-true formula kills creativity and produces something that's not really art (sorry T. Kinkade.) In this spirit, I submit to you, my Artistic License. Artistic License – n.  the freedom to create an artwork, musical work, or piece of writing based on the artist's interpretation and mainly for effect; also called poetic or creative license. The back of my Artistic License reads: “The bearer of this license is…Read more

For your consideration: A more efficient alternative to sending your portfolio to prospective galleries. - More bang for your buck. When you’re seeking representation for your art, I recommend sending a letter of introduction with a rack card (9 x 4 in. postcard) and a business card, instead of sending a “complete” portfolio package to every single prospective gallery. This is not a “shot-gun” approach, there’s still a lot of research and effort required, but this method will allow you to send out many more prospecting packages with less cost and effort than sending…Read more

A business card is a handy little thing. But for a visual artist, it presents a unique opportunity - and challenge: How do I design a card that gives a representational sample of my artwork without compromising clear communication of basic contact information? I think that I’ve finally landed on a solution. Having a mini-portfolio of images on the back of the card gives a taste of my artwork without competing with the clean and graphic text based design on the front. Each image is cropped to show half (or less) of the…Read more